What is the nature of the link between the consumer and the brand? ?Le Printemps des Etudes? (The Spring of Market Research): The new event for our profession will take place 5 and 6 April 2012 in Paris! Can science still contribute to marketing progress? Market research and opinion poll professionals set up an inter-professional association to re-organise their annual event in France Repères receives support from OSEO(1) for its work on non-verbal communication